Unicorn Electronics was established in Singapore in
1983. Between the period 1985 and 2000, we specialized in the distribution
of general consumer electronics goods. And in 1999, Unicorn took
the bold step to restructure its organization and started focusing
on exclusive high-end audio products. As a result, we have managed
to move ahead of our competitors, bringing consumers high quality
audio products and accessories from all over the world to this region.
In view of our success, we were appointed Jamo’s sole distributor
for Singapore in 2000. With our extensive network in sales and distribution
and outstanding performance in re-launching the brand in Singapore,
we were awarded Jamo Partner of the Year 2001 in April of the same
year. Two months later in that same year, we were appointed sole
distributor for Jamo in Malaysia. Since then, many more brands have
since joined us under the Unicorn umbrella, allowing us to bring
some of the best products from around the world to our customers.
The expansion of our product portfolio has enabled customers access
to more products and also enabled us to offer more choice to our
customers.
Currently, Unicorn Electronics represents more than 35% of the
audio distribution market in both Singapore and Malaysia and we
continue to grow. The need for us to serve our customers better
culminated in the launching of our flagship showroom in The Adelphi
to not only showcase our full range of audio products, but also
to better connect to the customers at the grassroots.
Looking into the future, we will continue to take the lead role
in consolidating the market via our vast network of dealers and
our visionary management of our product offerings. We adopt a shared
destiny relationship with our dealers, principal partners as well
as our customers. This we believe is crucial because our purpose
is aligned towards the same end. We exist to build the bridge to
meet the demands of our customers, to exhaust our resources in order
to bring the best products to our customers.
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