Unicorn Electronics was established in Singapore in 1983. Between the period 1985 and 2000, we specialized in the distribution of general consumer electronics goods. And in 1999, Unicorn took the bold step to restructure its organization and started focusing on exclusive high-end audio products. As a result, we have managed to move ahead of our competitors, bringing consumers high quality audio products and accessories from all over the world to this region.

In view of our success, we were appointed Jamo’s sole distributor for Singapore in 2000. With our extensive network in sales and distribution and outstanding performance in re-launching the brand in Singapore, we were awarded Jamo Partner of the Year 2001 in April of the same year. Two months later in that same year, we were appointed sole distributor for Jamo in Malaysia. Since then, many more brands have since joined us under the Unicorn umbrella, allowing us to bring some of the best products from around the world to our customers. The expansion of our product portfolio has enabled customers access to more products and also enabled us to offer more choice to our customers.

Currently, Unicorn Electronics represents more than 35% of the audio distribution market in both Singapore and Malaysia and we continue to grow. The need for us to serve our customers better culminated in the launching of our flagship showroom in The Adelphi to not only showcase our full range of audio products, but also to better connect to the customers at the grassroots.

Looking into the future, we will continue to take the lead role in consolidating the market via our vast network of dealers and our visionary management of our product offerings. We adopt a shared destiny relationship with our dealers, principal partners as well as our customers. This we believe is crucial because our purpose is aligned towards the same end. We exist to build the bridge to meet the demands of our customers, to exhaust our resources in order to bring the best products to our customers.